Role: Junior Art Director
Client: Caterpillar (CAT)
Tools: Photoshop, Illustrator & InDesign
This campaign concept was proposed for a new iteration of Caterpillar's yearly National Offer Campaign. This concept proposal focuses on a graphic novel style illustration with bold one-word headlines. With big, bold illustration elements, big, bold offer details and big, bold, single-word headlines, this idea delivers a fresh, attention-grabbing take on the existing umbrella illustration creative: Your World.
Credits
Ian Myers & Sena Celik (Junior Art Directors), Ginny Boehm (Art Director), Victor Gatmaitan (Illustrator), Luke Newmann & Ryan Stout (Associate Creative Directors), and Nick Jibben (VP of Creative Services)