Role: Junior Art Director
Client: Caterpillar (CAT)
Tools: Photoshop, InDesign & Illustrator
Throughout my time working on the Caterpillar account, I worked on the production of a variety of different campaigns. This consisted of taking existing creative concepts and developing them into wide range of digital and print works. The three largest campaigns include Conquest 18, 2023 National Offer & World’s Greatest Work Trip.
Credits
Conquest 18 (Postcard): Ian Myers & Sena Celik (Junior Art Directors), Jenny Seeliger (Copywriter), Ginny Boehm (Art Director), Josh Corn (Senior Art Director), Luke Newmann & Ryan Stout (Associate Creative Director), Nick Jibben (VP of Creative Services), & Victor Gatmaitan & Sena Celik (Illustrators)
World's Greatest Work Trip (Instagram Story & Reel): Ian Myers & Sena Celik (Junior Art Directors), Jenny Seeliger (Copywriter), Ginny Boehm (Art Director), Luke Newmann & Ryan Stout (Associate Creative Director), Nick Jibben (VP of Creative Services), Joanna Ebberts & Sena Celik (Illustrators), and Arya Valanejad & Brandon Scott (Animators)
Q4 National Offer (Print Ad & TV Jpeg): Ian Myers & Sena Celik (Junior Art Directors), Ginny Boehm (Art Director), Randy Marx (Senior Art Director), Luke Newmann & Ryan Stout (Associate Creative Director), Nick Jibben (VP of Creative Services), & Joanna Ebberts (Illustrators)